A Whole Bunch of Market Testing Tools

For the past year, we’ve been developing and refining our Market Sprint process for agile market testing. During that time we’ve developed a number of valuable tools that we use to help us organize information, plan and execute market tests, and collect and analyze results.

I’m constantly getting requests from people who would like to use some of these tools, but up until now they just weren’t pretty… we’ve been using these things internally and simply haven’t had the time to get them in a state where we could share them with other people.

But I’m so proud to say that we’re finally changing that and we’ve gotten a number of these in good shape. I’m happy to share them with other product managers, marketers, and lean startup folks.

Market Sprint Tools

Conversation Roadmap

When selling a new product into an emerging market, it’s important to connect with customers quickly. This Conversation Roadmap provides a framework for building an effective, consistent, and flexible elevator pitch that can be used in many different ways.

Nascent Market Sizing Tool

This document presents a framework for a grounds-up market-sizing of your company’s opportunity in a nascent market.

Market Evaluation Framework

This market evaluation framework document presents a framework for analyzing the strength of a new or nascent product in various segments where it may apply. It ranks segments against each other to show you your best chance of cutting through the clutter, establishing a unique value proposition, and driving market engagement.

More On The Way

I’ve got a bunch more that we’re working on and will be publishing soon, including:

• A buyer persona / profile
• A market sprint map template
• A channel map for finding routes to market
• A funnel analysis tool
• A competitive & landscape analysis template

What else would you like to see? Please comment and let us know!