Market Testing Basics
As an entrepreneur, you come up with your big, great idea and you talk with enough people to decide to put some effort into making it happen. After many months of development you finally have something...
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Does Agile Development Guarantee Better Product-Market Fit?
Lately I’ve been having a lot of conversations with people practicing Agile development. I’ve been particularly interested in how requirements are gathered and presented by the product owner or product...
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Build A Pitch Through Expert Conversations: How Explorics Uses Zintro
Thanks so much to the great folks at Zintro. They just published a blog post about how I used Zintro conduct a broad market survey and help a client understand the needs and expectations of several...
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A Whole Bunch of Market Testing Tools
For the past year, we’ve been developing and refining our Market Sprint process for agile market testing. During that time we’ve developed a number of valuable tools that we use to help us organize...
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Sell a Product Before It’s Ready? ExaGrid Says It’s Not as Crazy As it Sounds.
Many of the product managers we talk to have a visceral reaction to the idea of selling a product before it’s ready. The neon sign flashes: VAPORWARE!!! Some ratty sales guy sold features we haven’t...
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Ready For Customer Acquisition? Here’s How To Get Started.
You are an entrepreneur, and you and your team have been slaving away on what is shaping up to be a great idea. Your minimum viable product is completed, and you’ve got a handful of friendly users who...
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The Building Blocks of a Great Go-To-Market Strategy
How do you keep your great technology from falling flat in the market? (I’m looking at you, Segway and Newton!) Building a fantastic product is only part of the equation. The other key component is...
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